DIGGITY
Packaging
A new dog biscuit brand with a charitable focus requested an identity and packaging aimed at a millenial adopt-don’t-shop audience. Inspired by a true story of a rapper-turned-animal philanthropist who brought awareness to Detroit's street dog epidemic, Diggity is a unique brand that connects deeply with its roots. Iconic rap lyrics celebrate the rags-to-riches story of the brand's founder and of adopted pets that now live in the lap of luxury.
A new dog biscuit brand with a charitable focus requested an identity and packaging aimed at a millenial adopt-don’t-shop audience. Inspired by a true story of a rapper-turned-animal philanthropist who brought awareness to Detroit's street dog epidemic, Diggity is a unique brand that connects deeply with its roots. Iconic rap lyrics celebrate the rags-to-riches story of the brand's founder and of adopted pets that now live in the lap of luxury.