FIVE|TWENTYONE
FIVE|TWENTYONE
Brand Identity
An interior designer focused on helping WFHers separate their workspaces from their living spaces required an identity for her new studio. The concept was developed based on the simplest form of 40/168 — the fraction of hours per week we spend working. A flexible visual identity was created using this proportion to divide each piece of collateral according to its dimensions. The result reflects the studio’s goal of creating balanced spaces that create essential boundaries between work and life.
An interior designer focused on helping WFHers separate their workspaces from their living spaces required an identity for her new studio. The concept was developed based on the simplest form of 40/168 — the fraction of hours per week we spend working. A flexible visual identity was created using this proportion to divide each piece of collateral according to its dimensions. The result reflects the studio’s goal of creating balanced spaces that create essential boundaries between work and life.